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The elemental luxury of linen is exactly itself, simple and timeless. Tactile, strong and visually pleasing, it pampers you, you don't need to pamper it.
Do up any buttons.
Machine wash with like colours in a small quantity of mild detergent (definitely not Tide). We use cold water to be energy efficient, but it is safe to boil-wash linen.
Never pour detergent directly onto dry fabric — always dilute it first. The fine print on the back of the detergent bottle is there for a reason.
Never use bleach (not even on white linen). Try The Laundress All-Purpose Bleach Alternative, but not on our natural linen.
A Biz soak is fine as long as it is well dissolved and diluted first, and used on wet fabric.
For spot removal we suggest The Laundress Wash and Stain Bar or Shout. Other options are mild dish detergent or bar soap, rubbed into damp fabric, especially for oil or grease. Using washing detergent for spot cleaning can result in blotches and color loss.
If you know you have a spot, don’t tumble-dry or apply heat until you are sure the spot is gone. Heat can set a stain and make it more difficult (or impossible) to remove.
Fabric softeners: No. They were invented for synthetics which can smell, are not needed for natural fibers, and are actively unhealthy. The plasticisers they contain gum up fibers and dryer filters alike.
We use and stock eco-friendly products from The Laundress to keep your linens fresh, clean and deliciously scented, naturally.
In a dryer, use a medium or hot setting, dry the linen by itself and don't over dry. Shake it out while still slightly damp and lay it flat. It will, by nature, have a soft, complex texture.
If you accidentally overheat, crowd or overdry your linen and it becomes wrinkled, dampen it and the wrinkles will relax. For a small wrinkle (where it was pegged on a line, for example) dampen with a spray bottle of water, or just let it relax by itself over a day or two.
If you can, line-dry, and let fresh air, wind, and sunshine do their work.
